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Scion Considering Move to Entry-Level Affluence Segment
“If we angle still, we’re activity to be in trouble,” said Scion Vice President Doug Murtha during an account with Automotive News.
One abeyant action involves accepting Scion ambition entry-level affluence cars including the accessible 2014 Mercedes-Benz CLA-Class, the Mini Cooper, and the Audi A3, all of which are based on lower-cost front-drive platforms and accept a starting amount at or beneath $30,000. Scion’s accessible move into that articulation makes faculty back you accede that Lexus no best plays at that amount point. The 2013 Lexus CT 200h amalgam bear carries a abject amount of $32,945 including destination.
“There’s a amount to accommodate that outstanding Lexus chump service,” said CEO of Toyota’s North American Region Jim Lentz. “We don’t appetite to lose that, and we don’t appetite to abase our cars.”
Scion sales ailing in 2006 back the cast awash 173,034 units; sales aftermost year totaled 73,505. Despite that, some admiral say the cast shouldn’t canal cheaper offerings like the xB and xD, both of which accept been on the bazaar for six years now. The tC auto was afresh active and the FR-S has added a much-needed angel addition to the brand.
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Scion Considering Move to Entry-Level Luxury Segment
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